If you've ever shopped online for anything, chances are
you've looked at reviews before making a purchase. In fact, according to a study on how many
customers read reviews, 95% of customers will read reviews before making a
purchase. We rely on reviews to help us choose which businesses provide the
best products, services, and experience.
From the business perspective, review management is an
important piece of an overall marketing strategy. Reviews can help businesses
to improve their product or service offering, as well as their customer
service. In addition, managing reviews can also help businesses to build trust
and credibility with potential customers.
Reviews are an essential part of the purchasing process for
both consumers and businesses. Reviews help us to make informed decisions about
where we spend our money, and they help businesses to improve their offerings
and build trust with potential customers. If you're not already incorporating
review management into your marketing strategy, now is the time to start.
